Discover your element
ESENՀՅ

A PLANNER. A JOURNAL. A MOMENT FOR YOU.

Plan your days.
Make room for yourself.

An undated planner with space to reflect, write and create. Choose your element, open the first of twelve sealed sections, and start whenever you’re ready.

Find your element ↓
UndatedFour elementsGift box included
The four ASEJ journals, featuring Water, Fire, Earth and Air artwork
WATER. EARTH. FIRE. AIR. WHICH FEELS LIKE YOU?
12 sealed sections5 weeks in each section2 languages: Spanish & Armenian1 place to begin

MORE THAN A PLACE TO KEEP YOUR PLANS

Slow down.
See yourself a little more clearly.

Some days call for a plan. Others call for a question, a page of colour, or a few honest words. ASEJ makes room for all of them. There’s no January start date and no perfect moment to wait for. Just the time you have, and what you choose to do with it.

Which element feels like you?

Your birthday, your nature and a new challenge. Five quick questions to help you choose your notebook.

Discover your element

FOUR ELEMENTS. FOUR DIFFERENT JOURNALS.

Which element
feels like you?

Each journal has its own stories, artwork, questions, letters and reading list. Choose the one that reflects who you are—or what you need right now.

Water

Ջուր

Flow. Feel. Let go.

For deep feelings, quieter moments and learning to let go.

Earth

Հող

Find your ground. Build. Grow.

For steady habits, a sense of grounding and growth that lasts.

Fire

Կրակ

Find your spark. Take the leap.

For fresh momentum, a little courage and ideas ready to become real.

Air

Օդ

Breathe. Imagine. Make space.

For curious minds, new perspectives and room to try another way.

Available in Spanish and Armenian. The content is the same in both editions. An English edition is not currently available.

TWELVE SEALED SECTIONS. YOUR OWN STARTING POINT.

A new chapter.
When you’re ready.

Each section arrives with its pages sealed along the edge. Cut that edge to open it, then discover the stories, prompts and activities inside. The other sections stay closed until you choose to open them.

A real view of the Fire journal, showing its sections and interior design
The sections arrive sealed. You decide when to open them.
  1. 01

    Begin with a letter to yourself.

    What matters to you now? What do you hope will change? Write it down, then tuck your letter into the envelope at the back of the journal. You’ll come back to it at the end.

  2. 02

    Choose your first section.

    Start at the beginning, or pick a section that catches your interest. Cut along its sealed edge to open it. You don’t have to follow a set order, month or date.

  3. 03

    Read. Write. Colour. Plan.

    Spend time with the story, answer the questions and bring the illustrations to life. Each section also has five weeks of planning space. Fill in your own dates and use it in the way you need.

  4. 04

    Return to where you started.

    At the end, open your first letter. Notice what has shifted, what you’ve learned and what still matters. Finish with a closing letter and a little gratitude for the time you’ve given yourself.

A CLOSER LOOK INSIDE

Something to think about.
Something to make your own.

A story to sit with. A question to follow. A page to colour. Each section brings reflection and everyday planning together.

Inside Water: a reflection text and an illustration to colour
Inside the Water journal.
01

An idea to reflect on

Each section explores one of the twelve laws of karma as a starting point for thinking about your choices.

02

A story—and your response

Follow a character through uncertainty and change, then explore the questions their story raises for you.

03

A page for colour

Use the six coloured pencils in your set to make the illustration your own.

04

Your next read

A suggested book to take the ideas beyond the journal.

05

Room for your real life

Space for your own thoughts, alongside five weeks of undated planning.

The real Water, Earth, Fire and Air boxes photographed in the garden
The four ASEJ gift boxes
Close-up of the bracelets and the four elemental symbols
One bracelet in each box
Coloured pencils from the four ASEJ collections
Six pencils in each box

THE WHOLE SET, THOUGHT THROUGH

A gift to open.
Time to make your own.

From the illustrated box to the pencils and silver symbol, everything belongs to your element. Give it to someone you care about—or keep this time for yourself.

  • Your ASEJ journalTwelve sealed sections · approximately 180 pages
  • A welcome letterThe story behind ASEJ, with a guide to getting started
  • Two bookmarks and four stickersFeaturing your element’s illustrations
  • Six coloured pencilsSix colours chosen to complement your element
  • A bracelet with a sterling silver symbolYour element’s symbol in 925 silver, on a cord bracelet
  • A matching illustrated boxFeaturing the same artwork as your journal
Find your gift set ↑
A reader with the Fire journal in a garden
A quiet moment with Fire.

ASYA KHACHATRYAN · FOUNDER & CREATOR

Created with love.
For the time we have.

Asya Khachatryan created ASEJ in memory of her parents. It began with love, loss and a simple realisation: the time we have together is never something to take for granted.

Her father taught her to value the present. Her mother showed her what quiet courage looks like, and how love can endure through pain. Those lessons became the heart of these journals.

“Time does not belong to us. We must value it. Care for it. Live it.”

Asya wrote and shaped each of the four journals, working with an illustrator to bring her vision to the page. The collection is made in Armenia.

BEFORE YOU BEGIN

Your questions,
answered.

Can I start whenever I want?

Yes. There are no printed dates or fixed months. Start on any day and add your own dates to the planning pages.

Do I have to open them in order?

No. You can follow the printed order or start with whichever section interests you. Open its sealed edge and leave the rest closed for later.

How do the four elements differ?

All four use the same twelve laws of karma, in the same order. Everything built around them—the stories, questions, artwork, letters and reading suggestions—is different for each element.

Is the journal available in English?

The website is available in English, but the physical journals are currently available in Spanish and Armenian only. Both editions contain the same content in translation.

How do I place an order?

Choose your element and language on the product page. Each box is €79, including delivery in Europe and Armenia. Card payment is handled by Stripe.

YOUR NEXT CHAPTER

Start where you are.
Go at your own pace.

Choose your element ↑

12 sealed sections5 weeks per sectionAll accessories included
Choose the language of your journal

Send it to us on Instagram ↗

Each box is €79, including delivery in Europe and Armenia. You can also buy online.