Water
ՋուրFlow. Feel. Let go.
For deep feelings, quieter moments and learning to let go.
A PLANNER. A JOURNAL. A MOMENT FOR YOU.
An undated planner with space to reflect, write and create. Choose your element, open the first of twelve sealed sections, and start whenever you’re ready.
Find your element ↓
MORE THAN A PLACE TO KEEP YOUR PLANS
Some days call for a plan. Others call for a question, a page of colour, or a few honest words. ASEJ makes room for all of them. There’s no January start date and no perfect moment to wait for. Just the time you have, and what you choose to do with it.
Your birthday, your nature and a new challenge. Five quick questions to help you choose your notebook.
FOUR ELEMENTS. FOUR DIFFERENT JOURNALS.
Each journal has its own stories, artwork, questions, letters and reading list. Choose the one that reflects who you are—or what you need right now.
Flow. Feel. Let go.
For deep feelings, quieter moments and learning to let go.
Find your ground. Build. Grow.
For steady habits, a sense of grounding and growth that lasts.
Find your spark. Take the leap.
For fresh momentum, a little courage and ideas ready to become real.
Breathe. Imagine. Make space.
For curious minds, new perspectives and room to try another way.
Available in Spanish and Armenian. The content is the same in both editions. An English edition is not currently available.
TWELVE SEALED SECTIONS. YOUR OWN STARTING POINT.
Each section arrives with its pages sealed along the edge. Cut that edge to open it, then discover the stories, prompts and activities inside. The other sections stay closed until you choose to open them.

What matters to you now? What do you hope will change? Write it down, then tuck your letter into the envelope at the back of the journal. You’ll come back to it at the end.
Start at the beginning, or pick a section that catches your interest. Cut along its sealed edge to open it. You don’t have to follow a set order, month or date.
Spend time with the story, answer the questions and bring the illustrations to life. Each section also has five weeks of planning space. Fill in your own dates and use it in the way you need.
At the end, open your first letter. Notice what has shifted, what you’ve learned and what still matters. Finish with a closing letter and a little gratitude for the time you’ve given yourself.
A CLOSER LOOK INSIDE
A story to sit with. A question to follow. A page to colour. Each section brings reflection and everyday planning together.

Each section explores one of the twelve laws of karma as a starting point for thinking about your choices.
Follow a character through uncertainty and change, then explore the questions their story raises for you.
Use the six coloured pencils in your set to make the illustration your own.
A suggested book to take the ideas beyond the journal.
Space for your own thoughts, alongside five weeks of undated planning.



THE WHOLE SET, THOUGHT THROUGH
From the illustrated box to the pencils and silver symbol, everything belongs to your element. Give it to someone you care about—or keep this time for yourself.

ASYA KHACHATRYAN · FOUNDER & CREATOR
Asya Khachatryan created ASEJ in memory of her parents. It began with love, loss and a simple realisation: the time we have together is never something to take for granted.
Her father taught her to value the present. Her mother showed her what quiet courage looks like, and how love can endure through pain. Those lessons became the heart of these journals.
“Time does not belong to us. We must value it. Care for it. Live it.”
Asya wrote and shaped each of the four journals, working with an illustrator to bring her vision to the page. The collection is made in Armenia.
BEFORE YOU BEGIN
Yes. There are no printed dates or fixed months. Start on any day and add your own dates to the planning pages.
No. You can follow the printed order or start with whichever section interests you. Open its sealed edge and leave the rest closed for later.
All four use the same twelve laws of karma, in the same order. Everything built around them—the stories, questions, artwork, letters and reading suggestions—is different for each element.
The website is available in English, but the physical journals are currently available in Spanish and Armenian only. Both editions contain the same content in translation.
Choose your element and language on the product page. Each box is €79, including delivery in Europe and Armenia. Card payment is handled by Stripe.
YOUR NEXT CHAPTER